>> back to case studies
Stratford Financial Services and Kevin Daum
author, Building Your Own Home for Dummies
Personal Services Publicity Campaign
Following the publication of his book, “Building Your Own Home For Dummies”
(Wiley, 2005), that focused on financing the building of a custom home, financial expert Kevin Daum wanted to promote his book as well as increase awareness for his services as an expert in the world of home construction loans and financing.
Focusing on real-estate related syndicated columnists, radio and special interest publications, Placemaking Group’s PR program communicated the 10 construction and
financial faux pas to avoid when building a dream home. These tips were an important take-away of the "Building Your Own Home for Dummies" book.
Media results included placement in:
- AskTheBuilder.com
- Boston.com
- Country Style Homes, Plans & Designs - a national consumer magazine
- Inman Real Estate News Features - syndicated real estate news service, the article appeared in dozens of newspapers nationwide and was featured on hundreds of Web sites
- Pacific Sun
- RealityTimes.com - leading real estate Internet news site with nearly half a million visitors every month. In addition to the being featured on the site, he was interviewed on a radio program related to the site
- Reno Gazette Journal
People took notice of Daum’s expert advice, and sales of the book increased, resulting in a second printing within the first year of publication.
>> back to case studies |
Blog
Subscribe