Oakland City Center - Shorenstein
Creating an Award-Winning Online "Space" For Office & Retail Hub in Downtown Oakland
www.oaklandcitycenter.com
Creating a Web Site to Work Hard and Look Great Too
Our redesign for the 10-year old Oakland City Center workhorse of a web site took into account our client’s three primary goals:
- Make it super-easy for brokers and visitors to navigate
- Quickly convey advantages to possible tenants, and also communicate the Shorenstein brand
- Enhance the existing admin panel for easier uploading of news and event info, and to allow for customized marketing materials
The site was completely overhauled with bold new graphics and strong colors to reflect Oakland City Center’s preeminent place in the Bay Area commercial real estate market, its high-quality Class A space and utterly professional approach to property management and tenant services.
User-Friendly, Search-Friendly Functionality
- A dynamic PDF which creates a customized property flyer with information and floor plans for each available space.
- A photo gallery offers images that can be printed full-size to include in a leasing package, or email to a client.
- The regular addition of new content gives the site a big boost in search engine rankings for potential tenants searching for space.
Keeping the Brand Front and Center
An entire series of companion email template have been created to maintain the brand with outbound communications to brokers, media and visitors. In addition, with every new page added to the web site, we've kept the same look and feel while adding new functions, including podcasts. The redesigned site is a ready resource for SF Bay-area leasing brokers, the primary audience for the site, providing time-saving tools to help them easily and effectively market the space to their clients.
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