Availigent

Re-Branding a Software Start-up

Building a Brand
The Placemaking Group helped enterprise software company Availigent escape from the shackles of an uninspired name and image—Eternal Systems—that suggested a funeral home, rather than cutting-edge technology. Our process involved:

Brand architecture to craft a new identity closely aligned with Availigent’s mission of ensuring high availability for the 24 x 7 economy
New name, logo and identifying phrase – “Intelligent Availability”
Redesigning the site architecture for their Web site.

Getting to the Right People
Demonstrating the depth that is matched by few, if any, Bay Area PR firms, The Placemaking Group then launched a comprehensive public relations campaign. Additionally, the firm redesigned and produced a Web site that projects a polished look appealing to C-level executives.

Hitting the Mark
The branding, the new look and the PR campaign resulted in:

Coverage by top-tier IT, general business and investor-centered news outlets
Recognition by key industry analysts
A dramatic increase in Web site visits and telephone inquiries

>> back to case studies