Avogadro Group, LCC

www.avogadrogroup.com

Avogadro Group

The original Avogadro site was useful as a brochure for many years; but when the company decided to expand into new markets, they needed to be seen as an industry leader. We started with a bold new design. But we didn't stop there.

We developed a custom PHP content management system built efficiently so that the client (with almost no training) could make updates to images and content and add new pages.
We added a custom sidebar system with a news feed that can be modified through the content management system.
A section was added for employees to submit new case studies for review.
And the market expertise pages were developed in a MySQL database to make it easy to link staff bios to their expertise. This is an important feature as the company adds staff to handle the growth.

Functionality and Search Optimization

One tool for establishing Avogadro as an industry leader was to give the staff a blog to post news and write commentary about the stack testing industry. We set this up with comments and standard sharing information.
The blog not only serves a function of providing information but also helps their search optimization.
All the pages generated using the content management system have a space for titles, descriptions and keywords (some programs don't allow individual meta data).
An industry forum was set up called "Stack Exchange" using bb forum, a product of WordPress. This forum will allow any interested party to post questions and answers, putting Avogadro at the center of the discussion.

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