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A Web Design to Make a Statement
Established Reputation of Excellence
Position: The boutique catering and event design firm Events, Etc. came to the Placemaking Group for more than just a Web site update. Company owner and chief creative force Bobbie Fakkema, well known in San Francisco and Silicon Valley corporate and social circles for her extraordinary culinary talents and design prowess, wanted a site that conveyed her signature touch to corporate clients as well as wedding parties and those celebrating special occasions.
Showcasing with Simplicity and Elegance
Communicate: With a goal of garnering more work from existing clients and landing assignments from new ones, the site was designed to be a true "reveal" of what Events Etc. offers its clientele. A simple yet elegant home page was designed in Flash to lure the site visitor inside where a series of Flash-driven image galleries featured Bobbie’s delectable and well-presented cuisine and her amazingly creative event designs. Page headers were written and designed to mirror the collections of style and creativity. On the back end, the new Events, Etc. site boasted updated functionality, ease of navigation and improved SEO.
The Proof is in the Pudding
Inspire: Events, Etc.’s elegant and impactful new Web site, www.eventsetc.com, successfully portrays the boutique event company’s brand messages of inspired simplicity and sophistication. In a world where every contact needs a special touch, the site is a powerful yet personal sales tool. It continues to attract new clients and impress existing ones, while allowing the owner’s personality to shine through.
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