Images are Key to Connecting with Your Audience
February 23, 2010
Orinda Academy asked for help with updating itsmarketing materials and initiating a PR campaign. The goal was to start a conversation with potential students and their parents about the school and its special strengths. After all, you only get one chance to make a good first impression.
We freshened up the school's Viewbook and created an email newsletter, an event ad and a flyer template using happy kids' faces and a colorful design that immediately conveyed the school’s vibrant student population and its teachers’ individualized approach to learning.
Read more in our Orinda Academy Case Study.
Connection Tips: Select images and design that will resonate with the audience. Here are a few tips to keep in mind when creating marketing for a specific audience:
1. Photos of smiling, happy faces add human warmth to your design and a connection with your audience. Or if your audience is more cool and collected, or industrial, use images that convey those traits.
2. Don’t be afraid to crop an image to exclude much of the background, adding emphasis to the subject and creating a stronger graphical statement.
3. A bright color palette will pop on the page and grab your audience's attention. You can use Photoshop's Levels and Saturation to enhance the intensity of a drab photo.
Further reading about design on our blog:
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