| The Power of Integration
A stand-alone marketing message is like a pebble skipping on the water. It makes a tiny ripple or two then the water is still again. On the other hand, an integrated marketing campaign -- where all elements work in unison –- makes a real splash. The overall effect is powerful. |
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Integrated marketing is the cornerstone of the City of Fairfield's economic development program. With the correct messaging and a carefully planned strategic delivery through multiple channels, they have seen a dramatic increase in business development leads. Read the Fairfield case study. |
Branding an Alliance. Creating a unified presence for steel among bridge engineers is our charge with our newest project for the American Iron and Steel Institute. A new Short Span Steel Bridge Alliance identity is already paying off, with more industry recognition and information requests.
Product Launch. Innovative software company PortalSoft needed help introducing their new product Portal4Law to the legal market. We did just that, with very little lead time, within budget and without sacrificing quality. See the results for yourself.
1-800-Radiator has made many of their clients feel extra special. Every shipment of radiators sent out includes a small package of candy. It makes their customers feel great. Now I’ve read the book that explains why it is so valuable to “hug” your customers. - Dennis Erokan
Three new clients have hired Placemaking Group for positioning and communications: Danville as a shopper’s delight, marketing for the city of Atascadero as well as a marketing analysis for Independent Floor Testing and Inspection Inc. (IFTI).
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