Sharing customer stories demonstrates how you deliver on your brand promise in the real world, with real people. A positive customer experience resonates in a way that other marketing outreach can't.
The world of marketing is focusing on the digital processes. There is more and more work done, either in social media, SEO, or content marketing. This is the world we live in and that is good! But, the important thing ... Read more »
That is always the question. What happens if you take a break from marketing a destination? For some, the concept of marketing seems hard to really understand, “it’s so nebulous,” they think. San Diego got to experience it just recently ... Read more »
With Facebook boosted posts, you can affordably reach way beyond your page's fans and attract a wider audience. Learn how to take your Facebook marketing plan to the next level.
Read more »
It seems like each year goes by faster and faster and before you know it that brand new website you just launched was actually launched like, 5 years ago – gah! It is starting to feel a little flat. This ... Read more »
Social media is the leading source of travel research and traveler decision making today, and should be strongly considered as part of an economic development marketing plan. Here are a some recent examples showcasing different approaches tailored to unique markets. ... Read more »
How many of you have been to the CAPIO Conference? I went to my first one last week. CAPIO is the California Association of Public Information Officials. If you want to get steeped in a conference that really covers the ... Read more »
Getting media coverage helps to build awareness of your business, increase credibility and possibly even get the phone to ring. Getting the attention of reporters and then having them be interested enough to cover a story takes time, persistence and ... Read more »