The Placemaking Group is a full-service marketing communications firm. We have the capabilities and capacity to handle a comprehensive marketing program, or a stand-alone project. We strategize and plan your program and review it annually, adjusting it as needed when market conditions shift or new opportunities – or obstacles – present themselves. We are also on the ready to respond to the unplanned event or situation with expertly managed crisis communications.
Branding
- Research and Definition
- Strategic Planning
- Positioning
- Identity and Logo Development
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More about Branding
Public Relations
The secret to getting press coverage for our clients is to give the media stories that they want to cover. We dig deep to unearth the details of your business' activity to determine what will interest which media, and when. Timing the story to have the most impact is crucial. This is where the Placemaking Group’s skills and experience are invaluable.
Our PR team has extensive background working as the media and with the media for cities and destinations, commercial and residential real estate developers. We’ve also handled PR for start-ups, entertainers and Fortune 500 companies.
- Media Kits
- Online Newsroom
- News Releases and Background Materials > more...
> The Placemaking Group expertly conveys your news to the media. Keeping your messaging in mind, the Placemaking Group researches, writes and distributes news releases to targeted media contacts. These communications can take many forms, including news announcements, trend releases, survey findings, calendar and photo releases, profiles, personnel announcements, general releases and fact sheets.
- Media Relations > more...
> The best PR programs are built on a firm media relations foundation. At the Placemaking Group we work hard to forge strong relationships with the writers and reporters who cover our clients’ industries. We make regular contact to stay on top of who is writing about what, and what is on the horizon. We respond to requests for background and fact checking. Our goal, always, is to become a trusted go-to resource for trade and consumer writers, newspaper editors, broadcast producers and reporters as well as photographers and freelance writers.
- Story Placement of Articles and Interviews > more...
> Story placements provide in-depth coverage of client messages, often incorporating testimonial content. Local, regional and national print and electronic media outlets, as well as appropriate trade publications and the Internet, are targeted. The stories may take the form of by-lined articles, guest columns and feature stories.
- Audio and Video News Releases
- White Papers
- Blogs
- Speaking Placement and Speech Writing
- Training for Media Interviews
- Media Events and Promotions
- Journalist Familiarization Tours for Destinations and Resorts > more...
> We’ve found that major travel publications and Web sites seldom run destination features without first-hand experience by the writer. The Placemaking Group arranges Individual or group familiarization visits to client locations. Our involvement includes participant selection; itinerary and agenda planning; photography assistance; logistics and trip support; and follow-up.
- Community Relations > more...
- Issues Management and Crisis Communication > more...
> Issues that seemingly ‘come out of nowhere’ often have been brewing for some time. The Placemaking Group assesses negative and/or inaccurate coverage of clients by the media. Corrective strategies, sometimes referred to as damage control tactics, are planned and initiated as quickly as possible. These include letters to the editor, news conferences and direct mail.
- Media (Print and Web) Message Monitoring
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Web / Internet Marketing
Your Web site is essential to building a strong brand. At the Placemaking Group, we create new sites and renovate existing ones to clearly position your place, service or product in the right space. We design and build engaging Web sites that will grow with your company and are easy to navigate. The end result is a scalable, highly functional site that works for you and your clients and customers.
- Web Site Architecture and Information Design
- Web Development
- Front-end Site Design/Production
- Redesign
- Landing Pages/Micro-sites
- User Interface, Site Strategy
- Back-end Development and Programming
- Search Optimization
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Advertising and Integrated Marketing Campaigns
Marketing messages delivered via integrated marketing evoke greater audience recognition and recall. At the Placemaking Group, we provide fresh ideas and well-defined strategies integral to your success. We maximize your marketing dollar by creating programs that combine the right combination of traditional and online PR, advertising, email marketing, video, collateral and direct mail – just to name a few.
- Media Planning and Buying for Print, Radio and Web
- Advertising Creative Development
- Direct Mail: Postcards, Promotions
- Email (Opt-In) Permission Marketing and Newsletters
- Marketing Materials: Corporate Identity, Brochures, Sales Kits
- Trade Show Exhibit and Event Graphics
- Event Design, Coordination and Production
- Packaging
- Annual Reports
- Podcast Development and Production
- Audio /Video Productions and Presentations
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